In the 80s and 90s, the question of "how the future of music?" May be less relevant. Because at that time, was regarded as the heyday of bands, diva, soloists, or a boy band and girl band platinum printer. Who does not know Gun's N Roses, Oasis, Mariah Carey, Michael Jackson, Backstreet Boys, or a Spice Girl? Also in Indonesia we know printers platinum records, such as Dewa 19, Sheila on 7, Nike Ardilla, and emerald. Everything including music entertainer who entered the category of the best-selling album sales.
However, other matters when we have entered the digital era. Questions on how the future of music is a discourse that is always warm to be discussed. How not, single or an album which in the past had to be
obtained in the original cassette and CD currently live free download
Naturally, if the musicians are concerned related to this phenomenon. Worry not selling album, plowed-out, so that the great man became submerged, and of course the label suffered great losses.
This concern is also felt by Sleigh Ganesha, vocalist of one of the top bands Indonesia, Nike. He acknowledged that being a musician is now the challenge is getting heavier. If not matched by innovation and adaptation to the times, might we can no longer entertain the public at large. He added, needed new ways to work around this.
One way is to get closer to fans via online forums. It is based on the view that every fan must have always wanted to be close to his idol. Will continue interaction can either engage into loyal fans. Not only that, with the nature of online media that disseminate information quickly and to be massive, will also be able to reach potential fans or new consumer.
Therefore, he was very enthusiastic even thank kincir.com, an online media and forums idol with the fans, which allows both can interact directly. In kincir.com fans can enjoy the thrill share photos, videos, status updates, determine the idol daily and the latest news in the online forums. In fact, it is not possible we can meet directly with our idol through the online forum.
The future of music in the digital era is actually brighter. Just how we can innovate and blend with the digital world itself. Make the digital world as a partner, not an enemy. Meanwhile internally, the way that "work continues, better every time, and lo know what people want." Other evidence of how the future of music in the digital era is bright is, the name of a band can reach a wider public sphere. Far to the corners, inland, even to the whole world. If it is so the condition, challenges that must be answered: how to make a broad audience that received the piece of music the musicians?
"And forget I, of course buy dong, no pirated," said Sleigh followed by audience laughter
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